Our Mission

Growing up hooping we learned early:

Playing time isn’t guaranteed, every minute is precious.

Here at Minutes, it goes way beyond the fabric; each piece is a tribute to the game that raised us, a game that has been our refuge and therapy, especially during life's lowest points.

No matter which way the ball bounces, you have no choice but to keep playing.

Next play mentality.

In life's arena, our minutes should be cherished.

That's why we dedicate a portion of our earnings to supporting mental health. The game has always been there for us, so it's our turn to pay it forward and be there for others during their time of need.